transforming caffeine into ideas
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Kona

Are mountain bikes strictly made for mountains?
The city has just as many obstacles, if not more, and can be just as fun to explore.

Art Director: Ed Diaz

Co-Writer: Matt Johnson

Initial advertisements will be outdoor, because that's where the bikers are.

The Kona Hot Spots app allows users to upload their favorite gnarly parts of the city and uses push notifications to let them know when they're near a potentially awesome spot.

Located just outside the city, the Trail Map shows cyclists exciting rides in their own neighborhoods.

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