Post-its are already typically used for small, everyday reminders. This campaign is designed to serve as an additional reminder - even if we don't directly see them, there are sad injustices being committed around the world. In addition to the ads, there is also a website connected to the project - stickittothebadguys.com - where people can learn more about the causes Post-its is raising awareness about, share information, and donate to causes related to each issue. In this way, people are able to use their voice in a positive way.
A short video created to be shown on social media platforms such as Twitter and Instagram
Banner ad to be shown on wedding planning-related websites