transforming caffeine into ideas

Recharge by Holiday Inn Express

A Brand Extension of Holiday Inn Express

Recharge is there for you when you're doing long-distance travel and just need a safe place to nap. Clean rooms, comfy beds, and hot showers. Everything you need to take a short break and get back on the road. 

Recharge rooms are rented by the hour, so you only pay for exactly the time you need, rather than dropping $100 or more for an entire night in a hotel room. 

This campaign also includes fully-integrated app, print ads, and banner ads as well as a complete brand book


Designer: Heather Jo

Art Director: Crew Gibbs

Copywriters: Jonathan Banks, Renee Pogue

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 The Brand Book, covering our target demographic (single parents [of both human children and furry children] driving by themselves), all the design work, marketing campaign, and collateral 

The Brand Book, covering our target demographic (single parents [of both human children and furry children] driving by themselves), all the design work, marketing campaign, and collateral