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SimplePart Branding

 

What is SimplePart?

Located in Atlanta, GA, SimplePart is the undisputed leader of the digital fixed-ops industry. So why haven’t more people heard about them? Even though SimplePart has been around since 2011, most people don’t know about the company—unless they’re in the auto industry. This branding campaign was created to inform and educate both current SimplePart customers, dealers interested in SimplePart’s services, and anyone else interested in this big little company.

 
 

“Pit Stop” with Brooke

Directed towards a general audience, Pit Stop is meant as an introduction to everything SimplePart does for its clients.

Future videos in this series focus more in-depth on SimplePart’s specialties.

Script Writer: Renee Pogue

Director: Dion Vidal

Editor: Atayal Tu

 

“The Feature is Here” with Penn

This series highlights interesting features and functions available in the SimplePart platform. The first video is focused on how one of SimplePart’s unique extensions makes it easier for dealers to sell accessories online and on their showroom floor.

Script Writer: Renee Pogue

Director: Dion Vidal

Editor: Atayal Tu

 

“It’s Your Business” with Dan

Hosted by SimplePart’s Director of Client Relations—and one of their longest employees—this series is directed towards the different ways dealers and manufacturers can grow their business in a long-term, sustainable way.