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Trader Joe's

Trader Joe’s Two Buck Chuck (aka their Charles Shaw Blend) is an inexpensive, no-nonsense wine that can be enjoyed any night of the week.

Working parents with multiple young children are a demographic this wine supports. They really need a drink. And they're not fancy.

Art Director: Amanda Dahlgren


Trader Joe's will announce their new product with a series of print ads/posters featuring their characteristic cheeky brand of humor.

In addition to the print ads in the Fearless Flyer and posters around the store, social posts will

highlight busy parents and their favorite wine mugs.

In-store, wine mugs will be displayed conveniently right next to the Two Buck Chuck.

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